Axe x sex education unawkward the awkward in a world where half of u. Teens have never been out on a date because they are too nervous to ask, its time to blow the conversation wide open. In return, youll get a specially selected range of articles, style tips, hair hacks, and product recommendations all tailor-made to suit your magic. axe has always been a trickle-down concept, where all of the fragrances are based on fragrances in the mens market, gottlieb adds. Top on the list of best smelling axe body sprays is the axe body spray for men. It is a great product that has a blend of coconut, hazelnut and caramel notes, giving you a fresh scent and confidence all day. Top note is watermelon middle notes are floral notes and spicy notes base notes are musk and patchouli. Read about this perfume in other languages deutsch, español, français, italiano, русский, polski, português, , , nederlands, srpski, român, . hai karate cologne spots in the 1960s were a tamer precursor to the axe commercials. And, more recently, the miller lite ad featuring scantily clad women wrestling in a pond ushered in a new era. a body spray meant to split the difference between deodorant and cologne, axe bulldozed the senses with a fragrance so strong it seemed to precede the bodies it. This is especially upsetting when you consider who axe is targeting. As one jezebel groupthink user observed, the use of the word girls is a pretty clear indicator that axes target audience is young. In fact, axes brand development director, mike dwyer, has confirmed that axe targets men ages 18-24. So while the idea that women are essentially equated with their sexual appeal is a. Spraying some on was supposed to let everyone know that you were a man, and you were looking for a woman. All of the commercials followed a formula a guy uses axe, and every woman in the area suddenly wants to have sex with him. strong scents can be polarizing, says fragrance consultant ann gottlieb, who helped develop the cologne.